Let's Throw A Little Shade (Of Lipstick 💄, That Is)

Do you know what your favorite shade of lipstick says about you and perhaps what kind of wine you prefer? Check out some of our observations below. All in good fun, of course.

Who loves a dark red lip? You’re likely romantic and love to take risks. You have no problem telling people exactly what you want in a seductive way that works for you. Your wine is Apothic Cab which brings daring depths of ripe fruit, spices and vanilla together for a juicy sipping experience.

Discover Apothic Cab

With a deep dark blue or purple on the lips, you’re cutting right to the chase. You’re an enigma to most, but fiercely loyal to those who are lucky enough to get close. You’re the person to ask about new music reccos, and where to find the nearest art gallery. You like to enjoy a glass of Apothic Merlot to unwind and get lost in the flavors of blueberry and wild fig.

Discover Apothic Merlot

Can you pull off a bright coral shade? All it takes is confidence. You’re likely bold and outgoing and bursting with fun-loving energy. Your wine is Apothic Crush, a complex red blend brimming with notes of dark cherry, blackberry and a little unexpected caramel.

Discover Apothic Crush

Finally, let’s lean into the classics- how about a timeless red lip? You’re the OG- effortless and charismatic. Your wine is Apothic Red, a daringly original blend with silky layers of blackberry, black cherry and a hint of black pepper. Hey, it’s America’s #1 red blend* for a reason!

Discover Apothic Red

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Let's Throw A Little Shade (Of Lipstick 💄, That Is)