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Apothic Partners with Heidi Klum to Help Fans Bring Their “A” Game to Halloween
The #1 premium wine brand* is sponsoring Heidi’s legendary Halloween party, while offering limited-edition “blood” bags for Apothic Red and a chance for fans to attend.
MODESTO, Calif. (Sept. 14, 2026) — Apothic is teaming up with the queen of Halloween, Heidi Klum, to help fans bring their “A” game to Halloween with limited-edition “blood” bags for their wine, behind-the-scenes access to Heidi’s Halloween preparations, and a chance to attend her legendary party.
Available to fans before making their way to Heidi’s Halloween party, the limited-edition Apothic x Heidi Klum Type ‘A’ Blood Bags are one-of-a-kind wine-drinking collectibles** inspired by the look of blood bags that fans can fill with Apothic Red and sip from.
Delivered in a custom red cooler, the Apothic Type ‘A’ Blood Bag turns Apothic Red into a Heidi-approved Halloween accessory. With flavors of ripe blueberry and boysenberry complemented by notes of vanilla and mocha, Apothic Red brings a decadent touch to Halloween night, whether served alongside sweet and savory party bites, brought to a costume party or enjoyed during a scary movie marathon.
“Apothic set out to be different from the start, creating wines that stand apart from traditional expectations. That same spirit is what turns an ordinary night into something extraordinary — and there's no better night for that than Halloween,” said Marshall Dawson, Vice President of Marketing at Gallo. “This year, we’re building on that history by joining forces with the undisputed queen of Halloween, Heidi Klum, bringing together her signature approach to the holiday with our ‘You Deserve an A’ campaign to help make this year’s celebration unmistakably Apothic.”
Fans can get their hands on the limited-edition Blood Bag before it appears at Heidi Klum’s legendary 25th annual Halloween party. Here’s how:
What: A pack of two limited-edition Apothic Type ‘A’ Blood Bags for $10.31
Where: ApothicBloodTypeA.com, while supplies last
First Drop: September 17 at 10:31 p.m. ET, a nod to All Hallows’ Eve
Second Drop: Follow Apothic on social for clues. The first hint: look to the full moon.
As an official sponsor of Heidi Klum’s legendary Halloween party, Apothic is also taking fans along for the lead-up, with Heidi sharing costume clues, hosting tips, fan reactions and creator surprises on Apothic’s social channels.
One lucky fan will get to see it all in person. Fans can enter at ApothicBloodTypeA.com from September 14 through September 27 for a chance to attend Heidi’s Halloween party with a guest by sharing how they plan to celebrate with Apothic.
“My Halloween motto has always been: go BIG or go home!” said Heidi Klum. “I love that Apothic has so much fun with Halloween, and honestly, even the bottle feels like it was made for the holiday.
Apothic Red is dark, decadent and a little mysterious, right down to the bottle. Available nationwide for an SRP of $10.99 per 750mL bottle (13.5% ABV), visit Apothic.com or follow @apothicwine for more.
ABOUT APOTHIC
Apothic is the #1 premium red wine*, known for crafting rich, bold wines with distinctive character and a smooth, approachable style. Rooted in the belief that ordinary moments deserve something extraordinary, Apothic inspires consumers to elevate everyday occasions, from nights in and gatherings with friends to life’s most memorable celebrations.
At the heart of the portfolio is Apothic Red Original Blend, a combination of Zinfandel, Syrah, Merlot and other select varietals, that shook up the red wine category when it launched in 2010 — and still stands apart today for how rich, indulgent and downright good it tastes. Ripe blueberry and boysenberry meet notes of vanilla and mocha for a pour that captivates the senses with every sip. Whether enjoyed on its own or shared over a costume party spread, Apothic Red turns an ordinary night into something worth savoring.
*IRI - Total US - MULO + Conv, Premium Wine by SKU, 52 weeks ending 8/2/2026, Dollar Sales & Volume Sales, Red Wine
**The Apothic Type ‘A’ Blood Bag is a limited-edition Halloween wine collectible, available only in the U.S. to adults 21+. Despite its appearance, it is designed to contain wine—not blood—and is not a medical product or intended for medical use. The name “Type ‘A’” is a playful nod to bringing your “A Game” to Halloween, a holiday that has long been associated with Apothic, and is not associated with any actual blood type.
©2026 Apothic Wines, Modesto & Lodi, CA. All rights reserved.